final

After I made the sub-text slightly smaller and the title slightly bigger, I got it printed. I chose a satin paper as it would go better with the photographic nature of my design. The colours ended up being slightly more blue than I had intended but I preferred it to the purple tones that it had when printed on the school's printer. I feel the blue also makes it more sad/ sombre.

Rationale:

My poster against superstores communicates the plight of workers who manufacture goods for superstores through pathos. The bloody handprint on the package shocks the viewer and reflects the poor conditions and abuse the workers suffer. It also blames superstores  with ‘blood on their hands’. The handprint is upsidedown to show that this abuse is wrong and seems to reach out to the recipient of package/viewer for help but with no hope. This handprint and the angle of the box leads the eye down to the main point ‘buy local‘ which offers a solution to the initial shock of the image. The image of the package is centred and isolated creating an atmosphere of desolation. I used the Kmart logo as they are a superstore with ties to sweatshops and are relatable to a New Zealand audience.

I went and put an A3 copy of poster in context on street.

type

 I decided that I preferred the portait layout better, it create a more desolate feeling with the isolation of the box which i though conveyed my message better. Then after finalising the layout, I decided to play around with type some more, however I think the neutrality of Helvetica, works the best as it contrasts to the shock of the image with a factual feeling.

I also played around with colour in the type, however I feel it conflicts with the handprint too much and is distracting.

After critique

After a peer critique, i shortened my tagline as it was unnecessarily long.

Then after all the issues I've been having about getting my tagline to fit, Lee had the brilliant idea to switch the placement of the two to make it flow better. I've been playing around with composition to try to get it to fit with the switched lines.

I felt that the centered type didn't really work anymore (I wasn't really a fan of it before anyway) so tried lining up the type with the point of the box. it created this really interesting assymetric composition.

i also found that cropping it to print A2 left me with this dynamic version of my poster. I might pursue this a bit further?

Tagline

After talking to others I have changed my logo to kmart. It is more accessible to a NZ audience however it is not a NZ company (I was worried that 'buy local' with a nz company could be taken the wrong way) It also has ties to sweatshops:

http://www.abc.net.au/news/2013-06-24/australian-retailers-linked-to-sweatshop-abuse/4773738


I also did some more research so I could con=me up with a better tagline:

http://www.businessinsider.com.au/bangladesh-garment-workers-2013-5?op=1#the-countrys-garment-industry-employs-about-4-million-people-at-4500-factories-7

http://www.monitorglobaloutlook.com/Briefings/2014/07/China-needs-labor-reforms-not-just-wage-raises2

http://www.bloomberg.com/news/2014-05-06/china-workers-power-sets-off-strikes-for-nike-wal-mart.html

New Tagline:

layout

Playing around with some people's suggestions from critique, like centering the type and changing composition.

After interim 2

I've been having a few issues with the tagline, so I though of reverting back to using amazon as my example of a superstore. I feel though after reasearching some more, that amazon's guilty of less brutal crimes than that of sweatshops, and it doesn't quite match with the bloody handprint. I will have to think of a better tagline for walmart, it needs to be something that would reflect the brutal impact of the blood like abuse rather than pay.

In the interim people also thought that the sub-text would work better centered as the rest of the composition was centered so i tried it out.

Tried one not as factual...

http://bits.blogs.nytimes.com/2011/09/19/inside-amazons-very-hot-warehouse/?_php=true&_type=blogs&_php=true&_type=blogs&_php=true&_type=blogs&_r=2

https://upworthy-production.s3.amazonaws.com/nugget/4ff6a22ccae5b5000300589e/attachments/amazon-infographic.png

fonts before interim 2

Been playing around with some type options, I wanted something simple so it won't compete with the image.

I liked this first one the most, it is the simplest and easiest to read.